The article in the url below provides a resource for those who feel that it isn’t easy being green:
"Think of the imponderables. What roach killer should one use? How should one deal with environmentally oblivious in-laws? ... Why is bisphenol-A -- a chemical found in children's sippy cups and other plastic containers -- considered a toxic villain by some but not by the Food and Drug Administration? Confused? Ask Umbra, the arch online sage of the new green age."
Umbra’s column, which appears twice a week on grist.org (http://www.grist.org/) is proving to be very popular and has spawned imitators elsewhere:
"Similar columns, blending authority and insouciance, have popped up elsewhere, including ''Ask Pablo'' on Salon.com, ''Green Lantern'' on Slate.com, ''Earthtalk'' on E Magazine's site and ''Mr. Green'' on the Sierra Club's Web site."
Blending science and activism, the columnists aim to provide insight into consumer confusion as they attempt to navigate through the maze of genuine uncertainty about environmental best practice and duplicitous behavior by firms that seek to take advantage of consumer interest in sustainability through greeenwashing.
Have a good weekend.
Dave
Bill Werther & David Chandler
Strategic Corporate Social Responsibility
(c) Sage Publications, 2006
Talking Directly, and Kindly, To Believers in the Eco Life
By FELICITY BARRINGER
1079 words
26 August 2008
The New York Times
National Edition
12
http://www.nytimes.com/2008/08/26/us/26advice.html
