The article in the url below reports a dramatic recent fall in the sales of bottled water:
“Sales of the world's best-known brands, … have tumbled in some countries as weakening economies take a toll on household incomes and consumers become more concerned about the environmental impact of throwing away the plastic packaging of a liquid that can be drunk for free.”
Growth in the industry is only 1% in the year to September:
“This compares with growth of 11 per cent over the same period last year, and more than 21 per cent in 2006.”
I would like to think this drop in sales is a result of increasing environmental awareness. It will be interesting, therefore, to see whether or not sales recover when the economic situation improves.
Have a good weekend.
Dave
Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006
Sales of bottled water go flat as consumers return to the tap
By Jenny Wiggins
395 words
15 September 2008
Financial Times
London Ed1
17
http://www.ft.com/cms/s/0/763c04d0-82bc-11dd-a019-000077b07658.html
