The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Friday, October 16, 2009

Strategic CSR - Fantasy Unsports

I think this website, which I saw mentioned in the WSJ, offers an interesting comment on our times:


Advertised under the banner, “they screw up, you score points,” the website operates in a similar way to any fantasy sports league, but gives points to the players you pick who attract attention for all the wrong reasons. As the website explains:

Fantasy UnSports is a bold new endeavor in fantasy sports, one where the actual sports mean very little. We award points based on what athletes do everywhere EXCEPT on the field.  DUI?  50 points.  Failed drug test?  25 points.  Homicide?  500 points.  15 touchdowns in a season?  Zero, zip, nada.  I don’t care.”

As the website’s author eloquently puts it:

Why not have a fantasy sports game that awards points for all this ridiculous stuff the media focuses on?  Why not predict and track the biggest train wrecks in football for the behavior we all secretly care more about anyway?

With our society full of C-list celebrities and attention-seeking athletes, the fight for the Superbowl is going to be tough!

Have a good weekend.
David

Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006