The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Friday, September 3, 2010

Strategic CSR - BP (III)

Following the Gulf of Mexico oil spill, Greenpeace held an online contest to design a new logo for BP. So far, the contest has generated 1,926 entries.

Predictably, the suggestions are far from complimentary. The results are posted to flickr and make for entertaining viewing:

http://www.flickr.com/photos/greenpeaceuk/sets/72157623796911855

One of my favorites:

http://www.flickr.com/photos/greenpeaceuk/4751440551/in/set-72157623796911855/

Have a good weekend.
David

Bill Werther & David Chandler
Strategic Corporate Social Responsibility: Stakeholders in a Global Environment (2e)
© Sage Publications, 2011
http://www.sagepub.com/strategiccsr2e/

Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/
Posted by David Chandler at 5:21 PM