The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Friday, September 24, 2010

Strategic CSR - Recycling

The graphic in the url below is of a yacht constructed solely from recycled plastic:

“The Plastiki, a boat built from recycled plastic, is expected to begin a 100-day crossing of the Pacific Ocean in March to test the seaworthiness of new materials and draw attention to ocean-borne plastic waste.”
As well as raising awareness of the importance of recycling and not polluting the oceans, the yacht also represents the scientific innovation that can be applied to solving some of the most intractable problems we face:

“The Plastiki can travel up to 200 miles a day, depending on wind, and will pass through and take samples of a massive floating garbage patch in the eastern part of the North Pacific Gyre.”
In July, the Plastiki completed her trip across the Pacific Ocean from San Francisco to Sydney (http://www.msnbc.msn.com/id/38412525/).

Have a good weekend
David

Bill Werther & David Chandler
Strategic Corporate Social Responsibility: Stakeholders in a Global Environment (2e)
© Sage Publications, 2011
http://www.sagepub.com/strategiccsr2e/

Instructor Teaching Site: http://www.sagepub.com/strategiccsr/
The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/


A Boat From Bottles
23 February 2010
The New York Times
Late Edition - Final
D3
http://www.nytimes.com/imagepages/2010/02/23/science/23sciillo_graphic.html