The CSR Newsletters are a freely-available resource generated as a dynamic complement to the textbook, Strategic Corporate Social Responsibility: Sustainable Value Creation.

To sign-up to receive the CSR Newsletters regularly during the fall and spring academic semesters, e-mail author David Chandler at david.chandler@ucdenver.edu.

Thursday, November 12, 2009

Strategic CSR - the WAG

The Wag (http://www.rightreality.com/wag/) is an e-mail newsletter written by David Batstone:
“The WAG [Worthwhile and Gain] is a weekly ezine that shows how to conduct business with passion, purpose and profit. The WAG features an original column by David Batstone, groundbreaking business research and surveys, the best of the business media, and insight into joy at work.”

I think David is doing some excellent work and thought it was worth advertising. There is no charge to subscribe to his Newsletter and I enjoy reading what he has to say on the broad range of topics under the CSR umbrella.

His latest campaign, introduced in the Newsletter below, deals with the global slave trade and the role consumers can play in helping eradicate it. You can read more about it at the campaign’s website (http://www.notforsalecampaign.org/):

“The major obstacle that we face in the fight against modern-day slavery is that the crime is hidden. Individuals that work in the field know that slavery is not part of the current collective consciousness. Initially, it shocks the general public to learn that slavery still exists and is widespread. It is even more shocking for them to realize that it may exist in their own backyards.”

Have a good weekend.
David

Bill Werther & David Chandler
Strategic Corporate Social Responsibility
© Sage Publications, 2006
http://www.sagepub.com/Werther/

________________________________________
Date: Tue, 23 Jun 2009 20:31:21 -0400
From: batstoned@notforsalecampaign.org
Subject: the WAG from David Batstone