Strategic CSR - Dumb ways to die

Central to the idea of a comprehensive stakeholder model is an organization's willingness (and ability) to communicate with its stakeholders. This YouTube video shows how this can be done effectively:

 

http://www.youtube.com/embed/IJNR2EpS0jw

 

It is a public safety video produced by the Melbourne Metro train system (not something I would usually consider compelling viewing), but this video uses humor to communicate an important message about passenger safety -- and every company has an interest in ensuring its customers do not die.

 

For more information, see the article in the url below.

Have a great weekend

David

 

David Chandler & Bill Werther

Strategic Corporate Social Responsibility: Stakeholders, Globalization, and Sustainable Value Creation (3e)

© Sage Publications, 2014

 

Instructor Teaching and Student Study Site: http://www.sagepub.com/chandler3e/

Strategic CSR Simulation: http://www.strategiccsrsim.com/

The library of CSR Newsletters are archived at: http://strategiccsr-sage.blogspot.com/

The Viral Positivity of ‘Dumb Ways to Die’

By Joshua Brustein

June 21, 2013

Bloomberg Businessweek

http://www.businessweek.com/articles/2013-06-21/the-viral-positivity-of-dumb-ways-to-die